In the Netherlands we have now involved ourselves with ‘online’ for some 15 years. It has been the biggest development in the media landscape since the invention of television. What started with hobbyists creating HTML pages, has become a versatile industry. Segments that arose over time – such as search, gaming and mobile internet – are now markets in themselves. And just when the developments in our industry seem to crystallize, new businesses appear specializing in segments such as yield management, augmented reality or social hub-influence. (more…)
Posts Tagged ‘mobile internet’
“The Coolest Job in the World”
Friday, January 20th, 2012“Integration 2.0″
Wednesday, March 30th, 2011For years the integration of online and offline has been a subject of debate. In these discussions the focus always lies on how to integrate the rapidly growing internet into campaigns which are developed for traditional media. Usually with television, radio and print as a starting point of thought. Due to the tremendous growth of internet on mobile phones, mainly boosted by the iPhone, the true integration of online and offline is now really taking off. (more…)