In this interview Klaas Weima (Energize) talks with Jeroen de Bakker about the Brand Programming philosophy and the brand utility phenomenon. This new and innovative approach should help brands to develop their brand strategy. The Brand Programming philosophy is based on three communication models: Awareness, Likeability and Relation. In a changing media landscape it becomes more and more important to facilitate your consumer and offer them a relevant service to get their attention and ‘word of mouth’. To achieve your marketing goals the brand utility can be a solution. Please listen to this interview and let me know your opinion. Sparkcast interview about Brand Programming