Posts Tagged ‘brand strategy’
Presentation in English
Friday, February 17th, 2012“Coolest Job in the World”
Friday, January 20th, 2012In the Netherlands we have now involved ourselves with ‘online’ for some 15 years. It has been the biggest development in the media landscape since the invention of television. What started with hobbyists creating HTML pages, has become a versatile industry. Segments that arose over time – such as search, gaming and mobile internet – are now markets in themselves. And just when the developments in our industry seem to crystallize, new businesses appear specializing in segments such as yield management, augmented reality or social hub-influence. (more…)
Podcast about Brand Programming
Monday, March 7th, 2011
In this interview Klaas Weima (Energize) talks with Jeroen de Bakker about the Brand Programming philosophy and the brand utility phenomenon. This new and innovative approach should help brands to develop their brand strategy. The Brand Programming philosophy is based on three communication models: Awareness, Likeability and Relation. In a changing media landscape it becomes more and more important to facilitate your consumer and offer them a relevant service to get their attention and ‘word of mouth’. To achieve your marketing goals the brand utility can be a solution. Please listen to this interview and let me know your opinion. Sparkcast interview about Brand Programming