Archive for the ‘Presentaties’ Category
Presentation in English
Friday, February 17th, 2012Brand Programming by HEMA
Thursday, July 21st, 2011
Recently one of Holland’s biggest retailers presented their marcom strategy at the digital marketing event ‘Digital willen we allemaal 2011′. Saskia Bax of HEMA used two Brand Programming-models to show how different strategies, objectives and measurements are used for paid and earned media campaigns. The presentation can be found here (PDF – in Dutch). Brand Programming presentations can be found here.
Brand Programming news…
Sunday, January 16th, 2011
Several Brand Programming activities took place the last few months. We organized workshops and lectures together with -amongst others- the European Institute for Brand Management, University Groningen & Beeckestijn Business School. Next to that we advised several big advertisers with their brand strategy reviews, marketing activities in 2011 and during the process of selecting and changing ad & digital agencies.
Recently we published an article about Brand Programming in Merk & Reputatie (‘Brand & Reputation’)-magazine. We explained our Awareness, Likeability & Relation models with examples from the beer category. You can read this new publication here: page 1, 2 & 3 (in Dutch).
Video interview by Marketingfacts
Monday, August 2nd, 2010Recently, Matthijs van den Broek (@mgvandenbroek) - chief editor of the Dutch magazine Marketingfacts- interviewed us about our new way of thinking to guide brand management in the digital age. Read more about this interview here (DUTCH ONLY) or watch the video below (DUTCH ONLY).
Launch session Vak Zuid
Thursday, April 29th, 2010On April 27th, we presented Brand Programming to a selected group of Dutch advertisers, brand consultants and media-agencies. Based on three new communication models, we explained different strategic choices, examples of campaigns and new brand initiatives. After the presentation and group discussion everyone enjoyed the drinks at the sunny terrace of Vak Zuid in Amsterdam.
