Recently, Matthijs van den Broek (@mgvandenbroek) - chief editor of the Dutch magazine Marketingfacts- interviewed us about our new way of thinking to guide brand management in the digital age. Read more about this interview here (DUTCH ONLY) or watch the video below (DUTCH ONLY).
Tags: Brand Programming, Interview, Marketingfacts
Jeroen de Bakker is a media entrepreneur and co-founder of Lab 1111 and BrandWebbing. He is an adviser and publisher in the field of brands, media & technology. Jeroen lectures at Brand Management, the Academy for Management, University Groningen and at the European Institute for Brand Management about digital branding and media-innovation.
Mary Hoogerbrugge is a brand-driven strategist and co-founder of 'De Positioneerders'. She is board member of SWOCC and lectures at Brand Management, the Academy for Management, University Groningen about branding, brand research and integrating on- and offline communications. She was executive strategy director at FHV BBDO.
