Recently EMERCE, ‘the next step in e-busines’, published a Q&A about Brand Programming. You can read this article about ‘Ecosystems for sustainable brand relations’ here (DUTCH ONLY). For the Dutch marketing magazine ‘MARKETING TRIBUNE’ we wrote the column ‘Strong Brands in the Future’. You can read more about brand management in the digtal age here (DUTCH ONLY).
Tags: Emerce, Marketing Tribune, strong brands
Jeroen de Bakker is a media entrepreneur and co-founder of Lab 1111 and BrandWebbing. He is an adviser and publisher in the field of brands, media & technology. Jeroen lectures at Brand Management, the Academy for Management, University Groningen and at the European Institute for Brand Management about digital branding and media-innovation.
Mary Hoogerbrugge is a brand-driven strategist and co-founder of 'De Positioneerders'. She is board member of SWOCC and lectures at Brand Management, the Academy for Management, University Groningen about branding, brand research and integrating on- and offline communications. She was executive strategy director at FHV BBDO.
