On April 27th, we presented Brand Programming to a selected group of Dutch advertisers, brand consultants and media-agencies. Based on three new communication models, we explained different strategic choices, examples of campaigns and new brand initiatives. After the presentation and group discussion everyone enjoyed the drinks at the sunny terrace of Vak Zuid in Amsterdam.
Tags: Vak Zuid
Jeroen de Bakker is a media entrepreneur and co-founder of Lab 1111 and BrandWebbing. He is an adviser and publisher in the field of brands, media & technology. Jeroen lectures at Brand Management, the Academy for Management, University Groningen and at the European Institute for Brand Management about digital branding and media-innovation.
Mary Hoogerbrugge is a brand-driven strategist and co-founder of 'De Positioneerders'. She is board member of SWOCC and lectures at Brand Management, the Academy for Management, University Groningen about branding, brand research and integrating on- and offline communications. She was executive strategy director at FHV BBDO.
