The leading marketing magazine in the Netherlands – Tijdschrift van Marketing (#04 April 2010) – published this month an article about Brand Programming: a new way of thinking to guide brand management in the digital age. We have written down how a fundamental shift in media consumption is forcing brand owners to rethink the role of their brand in people’s lives. Our publication is available in PDF (DUTCH ONLY).
Jeroen de Bakker
Jeroen de Bakker is a media entrepreneur and co-founder of Lab 1111 and BrandWebbing. He is an adviser and publisher in the field of brands, media & technology. Jeroen lectures at Brand Management, the Academy for Management, University Groningen and at the European Institute for Brand Management about digital branding and media-innovation.
Mary Hoogerbrugge
Mary Hoogerbrugge is a brand-driven strategist and co-founder of 'De Positioneerders'. She is board member of SWOCC and lectures at Brand Management, the Academy for Management, University Groningen about branding, brand research and integrating on- and offline communications. She was executive strategy director at FHV BBDO.
