Recently, Matthijs van den Broek (@mgvandenbroek) - chief editor of the Dutch magazine Marketingfacts- interviewed us about our new way of thinking to guide brand management in the digital age. Read more about this interview here (DUTCH ONLY) or watch the video below (DUTCH ONLY).
New Brand Programming publications
16 June 2010
Recently EMERCE, ‘the next step in e-busines’, published a Q&A about Brand Programming. You can read this article about ‘Ecosystems for sustainable brand relations’ here (DUTCH ONLY). For the Dutch marketing magazine ‘MARKETING TRIBUNE’ we wrote the column ‘Strong Brands in the Future’. You can read more about brand management in the digtal age here (DUTCH ONLY).
Brand Programming session Vak Zuid
29 April 2010
On April 27th, we presented Brand Programming to a selected group of Dutch advertisers, brand consultants and media-agencies. Based on three new communication models, we explained different strategic choices, examples of campaigns and new brand initiatives. After the presentation and group discussion everyone enjoyed the drinks at the sunny terrace of Vak Zuid in Amsterdam.
Introduction Brand Programming
28 April 2010
The leading marketing magazine in the Netherlands – Tijdschrift van Marketing (#04 April 2010) – published this month an article about Brand Programming: a new way of thinking to guide brand management in the digital age. We have written down how a fundamental shift in media consumption is forcing brand owners to rethink the role of their brand in people’s lives. Our publication is available in PDF (DUTCH ONLY).
Jeroen de Bakker is a media entrepreneur and co-founder of Lab 1111 and BrandWebbing. He is an adviser and publisher in the field of brands, media & technology. Jeroen lectures at Brand Management, the Academy for Management, University Groningen about digital branding and media-innovation.
Mary Hoogerbrugge is an independent brand-driven strategist. She is board member of SWOCC and lectures at Brand Management, the Academy for Management, University Groningen about branding, brand research and integrating on- and offline communications. She was executive strategy director at FHV BBDO.
